Alex Smith - How to win in Consumer Packaged Goods...Without Competing
Автор: How to Become a Brand Growth Hero
Загружено: 2024-09-11
Просмотров: 106
Описание:
Fiona talks to Alex Smith, the founder of innovative Strategy Consultancy Basic Arts.
A TedEx veteran, Alex has got some really interesting and different ideas around how a brand can create uncontested market space, how we should all avoid the current trend of 'Blanding', and how Brand Purpose has been hijacked.
I came across Alex's Ted talk when I was deepening my understanding of Blue Ocean strategy or how to compete in uncontested market spaces, and you can find it here.
Alex has a a great weekly newsletter and an email-based short-course that will stretch your strategic brain, which you can sign up for here
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