Turning Hard Work and Heart into Sales Success with Jody Durand

Описание: In this episode of Call The Damn Leads, I sit down with the down-to-earth and wildly authentic Jody Durand — a lifelong farmer turned sales pro and author of Country Boy Soul.

From growing up on “Walton Mountain” to literally sitting next to Zig Ziglar on his very first flight (without even realizing it), Jody’s story is a masterclass in grit, humility, and the power of influence.

We talk about how a life of hard work on the farm shaped his sales approach, why saying no is one of the most powerful words in sales, and how old-school relationship building still wins in a high-tech world. Jody’s got decades of experience in agriculture sales and business, and he brings raw honesty and humor to every story.

If you’ve ever doubted your ability to sell, this conversation will remind you that true sales success comes from caring deeply, staying curious, and being willing to get your hands dirty — figuratively and literally.
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Episode Highlights

🚜 From Farm Life to Sales Life: How Jody’s roots in agriculture taught him the value of consistency, preparation, and patience — lessons every sales pro can learn from.

✈️ The Day He Met Zig Ziglar: A once-in-a-lifetime meeting that planted the seeds of a career he didn’t even know he’d have.

💥 The Power of Hitting Rock Bottom: Losing everything taught Jody the drive and discipline to sell with purpose and passion.

🧠 Influence Over Sales: Why the best salespeople don’t “sell” — they influence by connecting and caring.

🙌 The “No” That Opens Doors: How to reframe rejection as a tool for growth instead of a setback.

💡 Sales Lessons from the Barnyard: Jody’s analogy between farming and selling — preparing, planting, nurturing, and harvesting.

🧩 End-User Thinking: Why great salespeople start with the end result in mind and build backward from the customer’s perspective.

❤️ Vulnerability Sells: How being open and authentic creates deeper trust and longer-lasting relationships.
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Key Takeaways

▪️Influence Beats Information: Sales isn’t about talking the most — it’s about asking the right questions and listening with intent.

▪️Rejection is a Gift: A “no” is not the end — it’s an opportunity to understand your customer better and get closer to “yes.”

▪️You Don’t Need Fancy Words: If a sixth grader can’t understand your pitch, you’re overcomplicating it. Keep your message clear, relatable, and direct.

▪️Sales is Farming: Plant seeds (relationships), water them consistently (follow up), and be patient — your harvest will come.

▪️Hard Work Never Goes Out of Style: No shortcut beats good old-fashioned effort, consistency, and genuine care for the people you serve.

▪️Build Trust by Being Real: People buy from people — especially those who are honest about their flaws and open about their journey.

▪️Focus on the End User: Think like the person or product you’re helping. When you understand what they truly need, your pitch becomes effortless.
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How to Connect with Jody Durand
💻 LinkedIn & Facebook:   / jody.durand.3  
📘 Book: Country Boy Soul available on Amazon and Audible


▶️ YouTube:    / @countryboysoul-g9v  
💬 “If you want to connect, hit me up on social or throw up the bat signal — I’ll find you.”
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🎯 Call to Action
Call The Damn Leads

"By sales professionals, for sales professionals - Tales of your wildest sales stories and tactics to succeed in your sales career across various industries."

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