Episode 135: The Consumer Confidence Index

Описание: What’s better than watching videos from Alanis Business Academy? Doing so with a delicious cup of freshly brewed premium coffee. Visit https://www.lannacoffeeco.com and get free shipping on your online order.

Help us learn more about your experience by completing this short survey: https://www.surveymonkey.com/r/RRKS8LZ
Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusines...

Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb

View additional videos from Alanis Business Academy and interact with us on our social media pages:

YouTube Channel: http://bit.ly/1kkvZoO
Website: http://bit.ly/1ccT2QA
Facebook: http://on.fb.me/1cpuBhW
Twitter: http://bit.ly/1bY2WFA
Google+: http://bit.ly/1kX7s6P

Listen to Alanis Business Academy on the go by downloading our new podcast:

iTunes: http://bit.ly/1dwKyWi
Stitcher: http://bit.ly/PvPjoa
Tunein: http://bit.ly/1gLsDH4

Published by the Conference Board, the Consumer Confidence Index (CCI) measures consumer optimism towards the state of the economy. Through this economic indicator investors, businesses, and many others attempt to gain insight into one of the most important players in the economy: the consumer. Rather than evaluate indicators that focus on what has happened in the economy and then predict consumer behavior, the CCI is derived from simply asking consumers how they feel about current conditions as well as their future outlook. This is done with the belief that a more confident consumer is one who is willing to engage in non-essential spending.