Hacking Advertising with Jon Sneider
Автор: Keblas BizDev
Загружено: 2026-02-28
Просмотров: 4
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Production companies are increasingly finding growth by building direct relationships with brands and proving the value they can deliver. That’s the heart of Jon Sneider’s book Hacking Advertising, and it’s the focus of this episode. Jon draws on his experience running Wild Gravity and working with brands like Amazon, LEGO, Microsoft, and Coca-Cola to share the hacks he’s used to bypass the old agency model and build stronger, more profitable client partnerships. We’ll dig into where these practices came from, how they work in real life, and how production companies can put them to use to win better work and grow on their own terms.
00:00 Introduction to 'Crossing the Axis' and Brand Collaboration
00:56 Impact of AI and Direct Brand Partnerships
01:41 Overview of 'Hacking Advertising' by John Snyder
03:35 John Snyder's Career Path and Early Experiences
07:22 Innovations in Advertising at Microsoft
15:23 Founding of Wild Gravity and Key Projects
24:19 The Importance of a Strong Point of View
33:33 How do you measure the success of a production campaign when working directly with brands?
43:07 Investing in Creative Work and Feedback
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