BARC suspends ratings of TV news channels for 3 months || How BARC calculate TRP, How TRP work||BARC

Описание: BARC suspends ratings of TV news channels for 3 months.
How BARC calculate TRP.
How TRP work.
How BARC work.
What is Barometer.
What is people meter.
How barometer and people meter work in TRP.

BARC’s technical panel will review the current norms and revamp them
Amid the ongoing battle over TRP ratings, BARC will cease publishing the weekly individual ratings for all news channels for around 8-12 weeks.

Punit Goenka, Chairman of BARC India Board, said, “Given the most recent developments, the BARC Board was of the opinion that a pause was necessitated to enable the industry and BARC to work closely to review its already stringent protocols and further augment them to enable the industry to focus on collaborating for growth and well-natured competitiveness”.

Says Sunil Lulla, CEO, BARC India, “We at BARC take our role in truthfully and faithfully reporting ‘What India Watches’ with the greatest sense of responsibility and work with integrity to ensure that our audience estimates (ratings) remain true to their purpose”.

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#TRP
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#RepublicBharat
#RepublicTV
#TimesNow
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