S3 EP6 | How marketing background prepared you for MBA? fr. Krishna Kasodaria IMS MBA Mock Interview

Описание: Are you targeting the best B-schools in India? In this high-stakes mock interview, our expert mentors put Krishna, a marketing major and published author, through the ultimate "stress test."

From breaking down the 4 Ps of Marketing to navigating the ethical "lines in the sand" regarding alcohol and tobacco brands, this session covers it all. Watch how Krishna balances her literary background with technical business rigor and learns to pivot her weaknesses into managerial strengths.

Time stamps:
0:55 – Profile Overview: Background in marketing, leadership roles, and debut novel, The Dance of Miracles.
1:37 – Author Insights: Discussion on sales, literary fiction goals, and balancing a hobby with a career.
2:38 – Marketing Specialization: Why marketing was chosen over finance via job simulations.
3:19 – Consumer Psychology: Purchase drivers and the Diffusion of Innovation (Early Adopters vs. Laggards).
3:54 – Family Life Cycle: Marketing strategies for life stages, from bachelorhood to the "empty nest."
4:51 – The 4 Ps of Marketing: Core breakdown of Product, Price, Place, and Promotion.
5:55 – Platform Economics: Amazon royalties, ebook vs. print distribution, and market research.
6:53 – The 7 Ps of Service: Pillars of People, Process, and Physical Evidence in service marketing.
7:56 – Ethics & Current Affairs: Stray dog judgment and animal welfare crowdfunding.
9:34 – Geopolitics: Perspectives on international security and the United Nations.
10:56 – Literature: Analysis of Anita Desai’s Clear Light of Day and the Booker Prize.
12:27 – Brand Study: Evaluation of Nike’s brand equity and the "Why Do It" campaign.
13:05 – Event Management: Using the AIDA Model (Attention, Interest, Desire, Action) in college events.
16:09 – Corporate Ethics: Working for controversial industries (Diageo vs. ITC).
16:57 – Strengths/Weaknesses: Turning "indecisiveness" into thorough analysis.
18:32 – Professional Framing: Pivoting weaknesses into managerial strengths.
19:24 – Verbal Habits: Correcting the repetitive use of "Okay."
20:12 – Bio Strategy: Focusing on collegiate achievements over childhood background.
21:12 – Fresher Advantage: Highlighting academic rank (Top 5) to offset lack of work experience.
24:00 – Narrative Flow: Aligning internships with personal values for a cohesive story.
26:35 – The Ethics Trap: Risks of specific corporate "blacklists" during interviews.
28:30 – Final Advice: Recommending "heavyweight" literature over popular fiction.

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S3 EP6 | How marketing background prepared you for MBA? fr. Krishna Kasodaria IMS MBA Mock Interview