The Real Meaning Behind the Dopamine Logo
Автор: Peter Melad
Загружено: 2026-01-03
Просмотров: 9
Описание:
In this video, I walk you through the full brand identity process for a fashion brand called Dopamine.
This is not a logo tutorial.
It is a strategy first approach to branding.
I break down how I go from understanding the meaning of a brand to defining the creative direction, sketching ideas, refining concepts, and designing a final logo that feels calm, intentional, and scalable.
Dopamine is a fashion brand built around awareness, focus, and control.
The challenge was to design a brand that feels alive without being loud or chaotic.
In this video, you will see:
How I approach brand strategy before design
How creative direction is defined
How sketching helps remove weak ideas
How structure shapes emotion in branding
How a logo becomes a foundation, not decoration
This is the same framework I use with all brand identity projects.
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