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The Future of Brands 2023 - The state-of-play for ad campaign measurement
Автор: Adwanted UK
Загружено: 2023-05-30
Просмотров: 80
Описание:
📈 The great measurement debate 2023
Omar Oakes, The Media Leader
In this session, Omar Oakes, editor of The Media Leader, will provide an in-depth overview of the current state of ad campaign measurement. We will hear about the current challenges for marketers in measuring advertising effectiveness, and explore the progress that has been made in areas such as cross-media measurement, new metrics, and currencies.
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