How Startups Can Leverage Auth0 for B2B: Multi-tenancy, SSO, & More

Описание: Building a B2B SaaS product is hard enough without worrying about the complexities of enterprise-grade authentication. In this video, Shreya Gupta, Sr. Developer Advocate for Startups at Auth0, breaks down exactly how startups can leverage Auth0’s B2B capabilities to manage multi-tenancy, implement Single Sign-On (SSO), and provide a customized user experience—all while scaling securely.

💡 What You'll Learn:
➡️ How the Auth0 for Startups program provides 1 year of B2B Professional capabilities for free.
➡️ The 4 pillars of B2B SaaS: Multi-tenancy, Custom Developer Experience, Customized User Experience, and Delegated Access.
➡️ Implementing Multi-tenancy using Auth0 Organizations.
➡️ Setting up Enterprise SSO (SAML, OIDC, Active Directory).
➡️ Using Auth0 Actions and the Management API for advanced customizations.
➡️ Enabling Delegated Admin Access so your customers can manage their own users.
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🚀 Auth0 for Startups Program: https://auth0.com/startups
Corresponding blog post: https://auth0.com/blog/how-startups-l...

Timestamps:
0:00 Intro: Why Auth0 for B2B SaaS?
0:23 The Auth0 for Startups Plan
0:52 Multi-Tenancy for B2B Apps
1:33 Single Sign-On (SSO) & Federation
1:52 Customizing the Developer Experience (Actions & APIs)
3:10 Progressive Profiling & Forms
4:18 Customized User Experience (Account Linking)
6:37 Delegated Access for Business Customers
7:26 Self-Service SSO
7:58 Machine-to-Machine (M2M) Auth for B2B
8:29 Summary & Next Steps


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