How to raise the value of your funeral home business | Jake Johnson (Johnson Consulting Group) #22

Описание: Jake Johnson is President and CEO of Johnson Consulting Group, the funeral profession’s premiere funeral home and cemetery broker and consulting firm.

Jake is also a successful multi-funeral home owner, a tech entrepreneur, a car collector that would give Jay Leno a run for his money, and a published author, with his book, “Staying Alive in the Funeral & Cemetery Profession.” His experience has made him an expert in funeral home valuations, mergers and acquisitions, business development, and customer experience in death care.

Johnson Consulting Group Website: https://www.johnsonconsulting.com/

Timestamps
00:00 - Intro
00:51 - Introducing Johnson Consulting's Jake Johnson
01:32 - Jake's journey in the funeral industry
03:39 - Performance Tracker surveys for self-accountability
07:27 - How a lost customer means losing $20,000 in enterprise value
09:12 - Why direct cremations have the lowest satisfaction
11:19 - Rising labor costs means moving to technology
14:04 - Spend your time wisely and outsource the rest
17:08 - How do you differentiate from your competition
21:22 - Collaborating with peers to solve problems
23:49 - What goes into a funeral home valuation?
30:19 - What businesses demand higher multiples?
41:26 - Best ways to increase enterprise value
44:22 - Planning for succession
50:28 - How to attract good talent
53:44 - How do you explain value and it resonates with the customer
1:02:06 - What does death care look like in 10 years?

For Innovative Funeral Directors Blazing a Trail. Find us at https://directcremation.com
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