From Data to Deals: How Sibco Powers Business Development Strategies for Bankers with IBISWorld

Описание: Join Will Christoferson, founder of Sibco Strategies and co-founder of Sibco Creative, as he demonstrates how to harness IBISWorld's extensive data sets to build robust, data-driven business development strategies.

With decades of experience in executive marketing roles and sales strategy within the banking sector, Will underscores the importance of moving from intuition-based to data-driven decision making.

Learn how to identify new opportunities, focus on regional growth, specialize by industry, manage risks, and tailor your offerings to capture significant market share. Discover valuable insights for maintaining healthy business portfolios and enhancing client relationships.

This video is essential for anyone looking to stay ahead in today's competitive financial landscape.

00:00 Introduction to Will and Sibco Strategies
00:32 The Importance of Data-Driven Decision Making
01:06 Personal Journey and Evolution of Sales Strategies
02:07 Leveraging IBISWorld for Business Development
04:01 Use Data to Identify Regional Growth Opportunities
05:41 Industry Specialization for Targeted Offerings
07:19 Risk Management and Maintaining a Healthy Portfolio
09:04 Conclusion and Final Thoughts