How to Make Better Offers that Increase Attendance? | Adult Day Care Marketing 101

Описание: Are you trying to increase your average daily attendance? Having trouble converting prospects into customers? What can you do to increase the census in your adult day center?

In this video, we discuss ways to make better offers!! It's important to remember that you are the guide and "the offer" is the tool.

Ultimately, you are not trying to "sell" people your services. They either need them or they don't.

Therefore, your goal is to guide them through the process and use the right tools to help them take the next step.

1. The Offer
What is your offer? Do you even have one? What value can you provide up front to make family caregivers take action? What is going to make the phone ring, get them interested in taking a tour, or cause them to fill out the form online?

2. Never Discount
I've always said that you cannot put a discount on care. Instead of offering discounts, find ways to add value. What other amenities or services can you include in your offer? In many cases, the perception of additional amenities included such as free haircuts, pedicures or manicures that add more value than any form of "discounting."

3. Different Offers
There may be a common underlying offer that you use, however, make it different each month or every quarter. The variety will make your offer stand out especially if you tie it to a theme. (i.e. Valentines Day, Christmas, New Years, etc.) Switch up your offer regularly.

4. Urgency
It is important to create a sense of urgency. Therefore, make sure you have a deadline for each offer. In today's busy world everyone is distracted, especially those who are caring for a loved one. They are shouldering a lot of responsibility and sometimes they just need that little helpful push to commit and make a decision.

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