The LEGO Story - How it all started

Описание: The LEGO brick is one of the most beloved toys in the world, but the story behind it is one of resilience, creativity, and innovation. In this video, we take you on a journey through the remarkable history of LEGO, from its humble beginnings in a small Danish workshop to becoming a global phenomenon that has captured the imagination of generations.

It all started in 1932 with a carpenter named Ole Kirk Christiansen, who began making wooden toys to support his family during the Great Depression. What began as a small business producing wooden ducks and trucks would eventually evolve into the world of plastic bricks we know today. Through trial, error, and a relentless passion for quality, Christiansen and his family laid the foundation for what would become one of the most iconic toy companies in history.

In 1949, the LEGO Group introduced the first interlocking plastic bricks, which would later become known as the LEGO System in Play. Overcoming early skepticism and setbacks, the Christiansen family’s perseverance paid off as these bricks revolutionized the toy industry, offering children the ability to build, create, and dream without limits.

But the road to success wasn’t easy. From factory fires to near bankruptcy, LEGO’s journey was filled with challenges. Yet, through it all, their commitment to innovation, quality, and the belief in the power of play remained at the core of their mission.

Today, LEGO is not just a toy but a global brand synonymous with creativity, learning, and imagination. Whether through building sets, movies, or theme parks, LEGO continues to inspire millions around the world.

Join us as we uncover the incredible story of how a small Danish company became one of the most influential and beloved toy brands in the world. From wooden toys to plastic bricks and beyond, this is the story of LEGO – a brand built on creativity, perseverance, and endless possibilities.

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