Mission, Vision and Brand Identity with Huda Baroudi - IM Podcast - Episode 2
Автор: IM Fndng
Загружено: 2026-02-18
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Mission, Vision and Brand Identity with Huda Baroudi - IM Podcast - Episode 2
Host Carine Assouad speaks with Huda Baroudi, co-founder of Bokja, the Beirut-based design collective known for redefining traditional textile craftsmanship through contemporary storytelling.
Carine introduces the foundations of strong brand building: defining your mission and purpose early, staying consistent across touchpoints, and creating emotional connections that build loyalty and trust. She emphasizes that authentic brands are rooted in clarity of values and a clear sense of why they exist. Huda shares how Bokja’s purpose grew from a desire to preserve regional craft while expressing it in a modern voice.
She explains how staying true to their identity guided decisions and helped build a distinctive brand that resonates emotionally with audiences. Huda highlights the importance of authenticity, patience, and trust between co-founders, and encourages entrepreneurs to stay grounded in their purpose. Her key message: a strong brand is built not just through what you create, but through the meaning and connection you create around it.
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