Brand vs Branding: What Every Beauty Business Owner Must Know

Описание: In this episode of Beauty Business Matters, Susan is joined by brand and vision expert Jojo Smith from CreativSAS to uncover the real meaning of brand versus branding. While many business owners focus only on logos, colors, and visuals, Jojo explains why true brand identity runs much deeper. A brand is built on values, beliefs, emotional connections, and the authentic story behind your business. Branding, on the other hand, is how that identity is communicated to the world.

Jojo shares her inspiring journey from a high-powered career in the corporate world to creating her own successful business, where she now helps entrepreneurs and beauty professionals align their vision with their values. She emphasizes the importance of self-awareness, authenticity, and consistency when building a brand that not only attracts clients but also stands the test of time.

This conversation explores how to connect with your audience on a deeper level, why authenticity is key to long-term success, and how beauty business owners can differentiate themselves in a crowded industry. Whether you’re just starting out or looking to strengthen your existing brand, this episode is packed with practical tips and powerful insights to help you grow with confidence.

Don’t forget to like, comment, and subscribe for more inspiring episodes of Beauty Business Matters, where we bring you expert advice, real stories, and strategies to help you thrive in the beauty industry.


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This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/



00:00:10: Branding is more than visuals; it's about trust and expectations.

00:02:30: Difference between brand (identity) and branding (visuals) is often misunderstood.

00:04:12: A brand must engage all senses for a memorable experience.

00:10:20: 95% believe they are self-aware, but only 15% actually are.

00:21:07: A business must feel like home for owners, teams, clients, and suppliers.