Discover The Untapped Potential of Sales and Service BDCs in Dealerships at NADA 2026 - MCSP S11E16

Описание: In this episode of the Millionaire Car Salesman Podcast, Sean V. Bradley sits down with Gina Anguilla of CallSource for a conversation that challenges how most dealerships think about their service department, and the role the Service BDC plays behind the scenes. Not only that, we uncover if you’re missing out on thousands of dollars of potential revenue!

"Fixed ops should be 65% of the dealership's overall revenue. And if you're doing it the right way, your fixed ops revenue should cover 100% of all of your operational expenses." – Sean V. Bradley
This isn’t a surface-level discussion about appointments or scripts. It’s a deeper look at how service operations, customer communication, and long-term retention quietly determine whether a dealership thrives or struggles. Sean and Gina explore why treating service like a silo is costing dealers more than they realize, and why the smartest operators are starting to rethink the entire ecosystem!

"Having a service BDC ensures that there's a managed process for keeping communication timely, efficient, and effective with your guests." – Gina Anguilla
From overlooked touchpoints to missed opportunities hiding in plain sight, this episode shines a light on the side of the dealership that truly keeps everything moving. If you’ve ever wondered why some stores build loyalty effortlessly while others constantly chase new customers, this conversation will make you stop and listen!

"We are bringing an ecosystem that drives consistent and predictable service revenue by improving customer retention, communication, and engagement." – Gina Anguilla
Because when service works the right way, everything else follows. Tune in… this one might change how you see your dealership.

ps. Be sure to register for the CallSource Bourbon Dealer Giveaway at: callsourceauto.com/giveaways

Key Takeaways:
✅ Service BDC Importance: Service departments should be central to a dealership's revenue strategy, facilitating customer convenience and operational efficiency.
✅ Comprehensive Service BDCs: Effective service BDC strategies encompass not only scheduling but also crucial follow-ups, such as post-service customer satisfaction checks and declined services callbacks.
✅ Outsourcing Benefits: Leveraging outsourced BDC solutions, like those offered by CallSource, can alleviate the managerial burden on service teams, enabling dealerships to focus more on results rather than processes.
✅ Customer Retention: Engaging with inactive customers through a structured BDC can significantly increase service retention rates and dealership revenue.
✅ AI and Human Integration: Innovative solutions that combine AI enhancements with human-driven services are revolutionizing the automotive service industry by ensuring consistent customer communication and retention.


About Gina Anguilla
Gina Anguilla is a seasoned professional in the automotive industry with a background in communications. She started her career at Dealer Synergy, where she honed her skills in automotive telephony and BDC (Business Development Center) management. Currently, Gina is affiliated with CallSource Automotive, a company renowned for improving service departments through call tracking and management. Her expertise lies in the strategic implementation of outbound and inbound communication processes that enhance customer service and retention in the automotive service sector!