How Cox Media Group Proves Radio Advertising Works
Автор: Coleman Insights
Загружено: 2025-10-20
Просмотров: 158
Описание:
We know radio advertising works, but until recently, the industry has not been able to prove the direct business impact of its campaigns. Learn how Cox Media Group proved that a local home improvement company doubled its new business appointments as a results of its radio campaign; how a pool and spa company returned to radio thanks to newly available tracking data; and how campaigns are optimized mid-flight utilizing A/B testing figures.
Rob Babin, Cox Media Group's President of Radio, and Scott Kellum, General Sales Manager for Cox Media Group's radio stations in Atlanta, join Coleman Insights President Warren Kurtzman for a discussion about Validate, the audio attribution platform that is changing the way radio sales teams prove value to their clients.
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