Helping Japanese Startups Grow in the U.S. Market | Rusty Schwartz, KitchenTown
Автор: GourmetPro - Food & Beverage Experts
Загружено: 2025-11-13
Просмотров: 63
Описание:
At SKS Japan 2025, Rusty Schwartz, CEO of KitchenTown, talks about how the company helps Japanese food startups scale and enter the U.S. market through its accelerator program.
Of the ten brands KitchenTown worked with last year, six are already selling in the U.S. Rusty shares what makes these companies stand out, how they adapt their products for new consumers, and the differences between Japan’s startup culture and America’s.
He also breaks down what it really takes for Japanese innovation to succeed abroad—from understanding retail expectations to building the right story for Western audiences.
You’ll learn:
How KitchenTown supports Japanese startups entering the U.S.
What challenges food innovators face when expanding internationally
How consumer expectations differ between Japan and the U.S.
Why adaptability is key to sustainable growth abroad
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