Grow your e commerce store to a multichannel business
Автор: ChannelX
Загружено: 2022-04-22
Просмотров: 73
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By Steven Blustein & Eric Finkelman
From increased product visibility and brand awareness to diversification, experienced sellers understand that having products for sale on multiple marketplaces and channels is the best way to get their listings in front of the largest possible audience and more potential customers.
Talk to two entrepreneurs that have carved a path outside of a single e-commerce channel and their recommendations for how you would grow your business. Steven Blustein, founder of Pride Bites and Gembah, discusses how he expanded his reach in the market from DTC to wholesale. Eric Finkelman, CEO and Owner of Cali Weights, highlights his journey and how he was able to get Indiegogo funding and expand from Amazon to multiple businesses in the B2B space.
Learn more about:
How to shift your mindset to focus more of your efforts on product design and innovation
The how-tos of product development from ideation to market and typical product journeys
How to get funding to expand your reach- what is required and the next ladder to a multi-brand B2B business
Recommendations to overcome fulfilment issues and volume challenges
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