Marketing Analytics: Meta Ads Campaign Performance & ROI Tracking

Описание: In this video, we walk through a social media campaign performance dashboard designed to help businesses evaluate engagement, conversion efficiency, and return on investment across paid social ads channels.

This project focuses on turning raw Facebook and Instagram ads data into actionable business insights, enabling marketing and growth leaders to understand what’s working, what isn’t, and where to allocate budget next.

What this dashboard covers
Campaign level performance overview
Click through and conversion efficiency analysis (CTR, CVR, CPC, CPA)
Platform contribution comparison (Facebook vs Instagram)
ROI and profitability analysis using assumption-aware revenue modeling
Ad level performance insights to identify scale worthy and underperforming creatives

Executive summary with clear, data backed recommendations
Rather than treating this as a simple tracking reporting, the dashboard is designed as a decision support system that mirrors how marketing and growth teams evaluate performance.

📌 Notes
Revenue and ROI are calculated using a clearly stated assumption for demonstration purposes.

The focus is on analytical judgment, structure, and business relevance rather than tool specific features.

🔗 Links
Dashboard & project details on the Packdez website /projects

If you’re interested in marketing analytics, business intelligence, or building dashboards that actually inform decisions, this walkthrough may be useful.

#marketingagency #businessgrowth #packdez #lookerstudio #socialmediamarketing #ads #roianalysis #dashboarddesign