NAFA Campaign 2019/20

Описание: The 2019 NAFA Campaign calls for reflection on the current fur and fashion environment

The conversation around sustainability and fashion continues to intensify around the world. Concerns about production waste, to the use of sustainable materials, to calculating the carbon footprint of a fashion show are among the consumer concerns and issues affecting the fashion supply chain.

Taking the global environment into account when planning for our new campaign, we asked ourselves – how can NAFA make this campaign more sustainable? The answer is literally simple.

Let the product and style speak for itself. Featuring one of the most sustainable materials in the world, this year’s campaign allows us to pause and reflect on the natural and honest beauty of NAFA furs.

NAFA collaborated with long-time customers to curate the fur pieces for the campaign. Styling is effortless, uncomplicated and approachable with minimal accessories. Included are pieces from the collections of Farley Chatto, Pologeorgis, Oscar de la Renta, Braschi, Alixandre Furs, and ego. The key commonality between each piece is that they are crafted from ethically sourced, superior quality NAFA fur.

2020 marks an important year for NAFA. In March of 2020, NAFA Certified™ pelts will be offered to brands and designers around the world. Certification will open a new channel of education and awareness about fur and the fur industry. In the midst of controversial debates and media, Certification will cut through the noise and simplify our message, allowing consumers to understand the level of sustainability that fur offers as a natural, renewable product and invite them to shop and dress responsibly.

Alternatives and substitutes for real fur have come and gone with the trends. What remains is 350 years of a sustainable material, business and demand for quality – just a few of the components demonstrating the lifespan of this product and industry. Simply put, fur is here to stay.

Keeping sustainability in mind, this campaign will run digitally with print advertisements in select key markets.

Check out coverage of all our events and press at: https://www.nafa.ca/webcenter/portal/...

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