Warming Up Outbound with Dee Acosta | The Playmakers of Outbound

Описание: In this episode of The Playmakers of Outbound, Dee Acosta (Head of Growth at metadata.io) breaks down the Heat Seeker Play — a system for warming up outbound with targeted brand exposure before the email ever gets sent.

Here’s how it works:

1. Identify and de-anonymize website visitors with Warmly
2. Target those visitors with ads via Metadata to build familiarity
3. Send warm, personalized emails using Smartlead
4. Follow up on LinkedIn or with a voicemail to continue the conversation

By the time the email lands, it’s not cold — it’s recognized. That brand awareness makes every touchpoint more effective.

This play helps drive more replies, more conversations, and more pipeline.

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