Why We’re Changing Our Business Model
Автор: James Urquhart
Загружено: 2026-02-03
Просмотров: 74
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In this episode, it's time for a change. We discuss what worked and didn't work in our current business and why, going into 2026, we need to pivot. After speaking with some of our bigger clients, I know the time is right. We need to do more to support brands and give Rupert more flexibility to appeal to a wider range of companies and help us kickstart our growth. After a few months of work, it's time to introduce the solution: Rupert Connect.
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00:00 - Intro
00:10 - Why our model isn't working
01:09 - The realisation
02:56 - Introducing Rupert Connect
04:30 - Our 90-day comment flow
06:51 - Not instead, but as well
08:08 - It's a win-win
09:15 - How Netflix pivoted and won
10:38 - Why it's exciting
11:32 - Looking forward
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