IMCA Masterclass on AI Marketing
Автор: Lionheart Corporate Governance
Загружено: 2024-10-16
Просмотров: 20
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Get ready to level up your communications game with our online Digital Marketing Masterclass - learn the latest AI strategies and techniques with
this IMCA Masterclass with Danielle Whelan from TU which focused on Digital and AI trends for 2025.
Key points included the importance of AI in content creation, predictive analytics, and personalised marketing. Video marketing is expected to dominate, with 80% of internet traffic expected to be video-based. Influencer marketing should focus on nano and micro influencers for authentic engagement. Voice search optimization is crucial, with 50% of searches expected to be voice-based. Sustainability and ethical advertising are essential, with brands like Patagonia and Ben & Jerry's leading the way.
Tools like Bitly, Grammarly, and Canva were recommended for effective marketing strategies.
#AI
content creation, video marketing, #personalisation, influencer marketing, voice search, sustainability, customer journey mapping, mobile optimisation, predictive analytics, chatbots, brand activism, digital trends, marketing automation, customer engagement, social media
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