Regenerative Farming: Profit Not Yield (RegenWA Talk)

Описание: Regenerative agriculture isn’t “going backwards” — it’s upgrading farming systems for profit, resilience, and people. From the RegenWA conference stage, I share what my audience actually asks about regen… then interview Matt Haggerty (Natural Intelligence Farming) on scaling regenerative grain, building markets, and why succession changes when farming becomes creative again.

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In this video you’ll learn:

The language shift that helps farmers engage: profit, not yield

The 4 audience questions that drive real adoption (“How do I do it?” “What machinery?” “Local context?” “How does it work?”)

Why regenerative systems can reduce workload (less spraying, less soil disturbance) and increase resilience

What it's going to take to build a direct-to-consumer market for regenerative produce at scale

Why regen can be a succession strategy (making farming attractive to the next generation)

This is a RegenWA regenerative agriculture talk and interview focused on regenerative cropping and mixed farming in Western Australia, nutrient density, soil microbiome, resilience in brittle environments, succession planning in farming, direct-to-consumer regenerative grain, building markets for regenerative produce, and reducing farm inputs while improving profitability.

Thanks to Alex @simplebenstories for the conference video footage.

This video is made possible through RegenWA's Make Your Hectare Count project, supported by funding through the Western Australian Government's State NRM Program.

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Content Links

Natural Intelligence Farming
https://naturalintelligencefarming.com/

RegenWA https://regenwa.com/

Website / work with me: timthompsonmedia.com.au

More Farm Learning: timthompson.ag

Sponsorship / partnerships: [email protected]

Featured

Event: RegenWA (Perth, WA)

Guest: Matt Haggerty — Natural Intelligence Farming

#RegenerativeAgriculture #SoilHealth #FarmProfitability #RegenFarming #AustralianFarming

00:00 Welcome + why this matters (RegenWA)
00:52 “A YouTuber with a mic…” + why ideas spread
01:33 What the internet thinks regen ag is (and what’s missing)
03:42 What regen leaders say regen actually means (quotes + themes)
06:30 Profit not yield: the language shift that wins attention
07:10 Mining my audience comments: what farmers really ask
08:14 The 4 adoption questions (how, machinery, context, does it work)
09:29 Early adopters + the “steep part of the curve”
11:08 Meet Matt Haggerty: 60,000 acres + sheep + cover crops (WA)
12:16 Resilience in brittle environments (rainfall reality)
13:05 The big problem: no large market for regenerative produce
14:18 Why consumers are confused (greenwashing + “isn’t everyone doing that?”)
16:00 What messaging converts: authentic story + flavour + proof
19:20 Succession: why Matt wouldn’t return to “traditional” systems
21:03 Entrepreneurship on-farm: branding, PR, value-adding
24:20 Workload + inputs: what regen removes (sprays, ripping, lime)
26:50 Scaling ideas: storage, milling, tourism, value-adding
28:42 Building markets first, then bringing other farmers on
30:43 5-year vision: on-farm storage + value add + scaling distribution
33:27 Closing: support, freedom, and “profit not yield”