How Amazon Turned Infrastructure Into a Trillion-Dollar Business

Описание: Amazon is often seen as "The Everything Store," but its retail dominance is only the tip of the iceberg. In this documentary-style deep dive, we explore how Jeff Bezos transformed Amazon's biggest operating expenses—warehouses, servers, and logistics—into the world’s most powerful "Empire of Rent."

From the early chaos of fulfillment centers to the silent revolution of Amazon Web Services (AWS), Framework Zero breaks down the strategic pivot that changed the global economy forever. We analyze how Amazon stopped just selling products and started owning the "roads" that every other business must travel on.

In this video, we explore:

The Logistics Moat: How Fulfillment by Amazon (FBA) turned a cost center into a massive profit machine.

The AWS Pivot: Why the world’s internet infrastructure is now a rental property owned by Amazon.

The Prime Ecosystem: How Amazon built a behavioral infrastructure that locks in 200 million members.

The Economic Consequence: What happens to global competition when one company owns the marketplace and the infrastructure behind it.

Mastering the systems that run our world is the key to understanding the future.

Framework Zero is a channel dedicated to decoding the complex systems of technology, global economics, and the hidden business models that shape our modern life. We tell stories about how the world actually works.

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