Rihanna Didn't Just Make Hit Songs She Did Something Brilliant

Описание: Rihanna’s real genius? The Fenty Beauty strategy you can copy. She targeted overlooked segments with inclusive marketing, launched 40 foundation shades to create attention, and kept the upside by owning the brand.

This Fenty Beauty strategy turns underserved markets into a beauty industry case study using the KICK framework: keep it boring, invest smart, create attention, keep the upside.

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