Pune's Best Stylish Jewelry | Bindurekha by Leena

Описание: Pune's Best Stylish Jewelry | Bindurekha by Leena
Flaunt, Fun, Friendship
Leena Ranade Gavande, Founder Designer of Bindurekha has worked in the HR department of IT companies like Sun Microsystems, Geometric, Bladelogic, BMC software and also has experience in being associated with start ups. The 2008 slow down in IT industry gave her a chance to rekindle her passion for jewelery designing and making.

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She explains the transition from IT industry to fashion has been a culmination of an opportunity to pursue my passion of making unique adornments into a very successful business venture.

“I had managed to pursue my passion of designing one of kind jewellery simultaneously with a career in the software industry. I was never a gold jewellery buff and always wanted something unique and different suiting my tastes. I did not like the mass production jewellery in the showrooms and hence started designing my own. The focus was on creating something which was one of a kind or at least not readily available in the market.

00:00] Exclusive Handmade Jewelry Intro
[01:08] Welcome to Bindurekha Creative Studio
[02:20] Journey from IT Professional to "Artpreneur"
[04:10] Why Choose Brass & German Silver Jewelry?
[07:35] Building a Brand Before Social Media
[09:14] The Art of Metal Etching & Design
[10:15] Popular Collections: Paithani & Raja Ravi Varma Series
[13:28] Meenakari, Kundan, & Custom Styling Tips
[15:30] Sankranti Special: The Black Collection & Handloom Sarees
[18:00] Quirky Jewelry for Kids: The "Ira" Collection
[20:50] Creative Studio Tour & Inspiration Wall
[24:40] The Story Behind the Name "Bindurekha"
[26:20] Joining the Boho Girl Tribe Community
[28:35] Essential Business Advice for Women Entrepreneurs
[30:10] Rapid Fire: Favorite Designs & Best Memories