ActiveCampaign Site Tracking, Event Tracking, and Google Analytics

Описание: In this video, Tim explains the fundamentals of site tracking, event tracking, and Google Analytics, and how these tools can help you gain valuable insights into your customers. Learn the differences between each tracking method and discover how to set them up to optimize your marketing and sales processes.

Key Takeaways:
Site tracking helps you understand how users interact with your website, including page visits and visit frequency.
Event tracking allows you to collect data on specific user actions for better segmentation and personalized campaigns.
Google Analytics provides insights into website traffic, audience behavior, and conversions.

#sitetracking #eventtracking #googleanalytics #activecampaign #marketingautomation #marketingstrategy

00:00 Introduction
00:20 What is Site Tracking?
00:50 Setting Up Site Tracking in ActiveCampaign
02:20 Introduction to Event Tracking
04:00 How to Set Up Event Tracking
05:20 Overview of Google Analytics
07:00 How to Integrate Google Analytics with ActiveCampaign