Extended Producer Responsibility (EPR) in 3 minutes — what brands need to do now.

Описание: Extended Producer Responsibility (EPR) laws are rolling out across the United States, requiring brands to pay for the disposal of their packaging. If your brand generates more than $5 million in revenue and uses single-use packaging, EPR compliance already applies to you in states like California, Oregon, and Colorado—and more states are coming.

In this 3-minute video, leaders from EcoEnclose and rePurpose Global break down:

What Extended Producer Responsibility (EPR) is
Where EPR packaging laws are currently in effect in the U.S.
Which brands are impacted by EPR legislation
The two immediate actions brands need to take to comply
How packaging strategy influences EPR fees and long-term risk

You’ll also learn practical ways brands can reduce long-term EPR liability, including right-sizing packaging, downgauging materials, increasing recycled content, and moving to lower-fee packaging materials.

This video is designed for sustainability leaders, operations teams, and brand executives who need a clear, actionable overview of EPR packaging laws—and want to understand what steps to take next.

About the speakers:

EcoEnclose helps brands design smarter, more sustainable packaging strategies aligned with evolving EPR laws.

rePurpose Global supports brands with EPR packaging reporting, compliance, and fee management.

▶️ Watch the video to get a clear understanding of EPR—and what your brand should be doing now.