The Truth About Amazon Seller Support (And Why Most Sellers Give Up) | Founder Talks Ep.2

Описание: In this episode of Founder Talks, Shaun and James pull back the curtain on one of the biggest pain points for Amazon sellers: Amazon Seller Support.

From suspended listings and Safety Data Sheet (SDS) issues to stock being stuck as Unfulfillable, brand registry delays, and Amazon refusing to correct obvious brand errors this episode breaks down what really happens behind the scenes and why so many sellers give up too early.

We share real-world cases from active Amazon accounts, including:
Products reinstated but stock left unsellable
Amazon blocking brand name corrections
ASINs treated as “new products” instead of simple fixes
Listings incorrectly flagged by Amazon AI and compliance systems


00:00 Intro – The reality of Amazon Seller Support
00:28 Listing suspensions & Safety Data Sheet issues
01:10 Stock stuck as Unfulfillable after reinstatement
02:05 How Amazon Seller Support handled the dispute
02:55 Key advice: SDS branding & stock checks
03:30 Persistence as the real Seller Support strategy
04:00 Brand registry delays & launching without it
05:05 Problems caused by incorrect brand assignment
06:00 Why Amazon resists brand name changes
07:00 Escalation, persistence & eventual resolution
07:40 Warning for sellers with multiple brands
08:10 When Amazon treats corrections as “rebrands”
09:05 Why sellers give up on Amazon too early
10:00 The value of experienced Seller Support partners
10:30 Real-world example: knives flagged as pesticides
11:30 How Amazon AI & compliance can misfire
12:10 Final takeaway – persistence beats frustration

Most importantly, we explain how persistence, escalation, and experience make the difference — and why having the right partner can save brands hundreds of hours, lost revenue, and unnecessary frustration.

If you’re a brand owner, manufacturer, or agency managing Amazon accounts, this episode will help you avoid common Seller Support traps and approach Amazon issues with the right mindset and strategy.

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