How 1P brands can cut through metrics noise

Описание: Most Amazon 1P brands track dozens of KPIs across DSP, Sponsored Ads, Vendor Central, and more. But, even in our data-rich age, they still struggle to explain performance or make confident decisions.

In this session, Tom Jakab, Director of Analytics at Intentwise, will show 1P brands a better way. He'll introduce a practical framework to help Amazon 1P brands cut through the metrics noise and build a decision-first analytics foundation.

You’ll learn which signals actually matter, how to connect analytics to real business decisions, and how to establish a minimum baseline for 1P analytics in 2026.

By the end of the session, you'll walk away with a better sense of the data points you most need to track.

Join us for the webinar on February 11 at 9 am PST/12 pm EST.

Schedule a Demo: https://bit.ly/IntentwiseDemoYT

About Intentwise
Intentwise is a retail media optimization and analytics platform. We help brands, sellers, and agencies maximize returns from their advertising spend on marketplace channels such as Amazon, Walmart, and Instacart. Intentwise currently oversees hundreds of millions of dollars in ad spend.
Website: https://www.intentwise.com/

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