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WEBINAR: Dashboards to Decisions - Reporting That CFOs Trust
Автор: Calgary Marketing Association
Загружено: 2026-03-09
Просмотров: 17
Описание:
Marketing teams produce more data than ever, yet confidence in ROI remains fragile and budget decisions feel risky. Dashboards are full of metrics, but when scrutiny rises, the evidence often collapses.
This panel reframes reporting through a simple but uncomfortable lens: the purpose of reporting is not to explain the past, but to improve the next decision.
Our panelists will explore why marketing reporting often fails to support real decision-making and how incentives, data availability, and system design shape what gets measured and ultimately what gets funded.
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