New Coke: The $4 Million Taste Test Disaster
Автор: Blueprint of Giants
Загружено: 2026-02-18
Просмотров: 6
Описание: Coca-Cola spent $4 million testing 200,000 people, ran the most rigorous market research in beverage history — and still made one of the greatest blunders in business history. In 1985, they changed their 99-year-old recipe. The backlash was immediate: 400,000 complaint calls in 3 months, a nationwide boycott, and emergency shareholder meetings. 79 days later, Classic Coke was back — the fastest corporate reversal in history. The lesson wasn't that people liked the old taste better. It was that Coca-Cola wasn't selling a beverage at all. It was selling a memory, an identity, a piece of American culture. Even perfect market research can miss the most important question.
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