How DHL Is Rethinking USPS Reform, Middle Mile Strategy & Automation in 2025

Описание: Think USPS reform hurt carriers? Think again. In this episode, Scott Ashbaugh of DHL eCommerce Americas joins Dan and Ninaad to break down how DHL adapted, thrived, and built a middle-mile moat. From network design pullbacks to flexible automation, Scott shares candid lessons in resilience, pricing transparency, and strategic ops alignment.

🎙️ What You’ll Learn:
How DHL adapted to USPS reforms and embraced network reconfiguration
Why the middle mile remains DHL’s biggest advantage
The risks of fixed automation—and how DHL is going modular
Strategies to align ops, sales, and pricing for better margins
How DHL vets high-growth customers and prices pickup accordingly
The role of transparency in building long-term client trust

📌 Episode Highlights (Chapters):
[00:00:00] Intro - Scott’s journey from industrial design to leading commercial strategy at DHL
[00:04:11] USPS Reform: Pain, Logic & Adaptation
How DHL navigated USPS pullbacks and found long-term advantages
[00:07:16] Embracing the Pullback: Network Design Logic
Why fewer trucks and more scale makes strategic sense
[00:10:44] DHL’s Middle Mile Moat
Capital investment, scale, and why the middle mile remains DHL’s edge
[00:12:30] From Fixed to Flexible: Warehouse Automation
What DHL learned from COVID-era investments—and what’s next
[00:18:14] Aligning Ops, Sales & Pricing
How Scott created shared incentives across departments
[00:23:00] Betting on Customers
How DHL evaluates scale, volume forecasts, and picks winners
[00:26:22] Pricing Transparency as a Competitive Edge
Why DHL resists ticky-tack charges and how it builds trust through simplicity

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🔗 Connect with Scott Ashbaugh on LinkedIn:   / scott-ashbaugh-4552681  
🌐 Learn more about DHL E-Commerce Americas:   / dhlecommerce  
https://www.dhl.com/global-en/microsi...

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