HubSpot Manages Rapid Expansion with Cloud-based Planning

Описание: For a software subscription company like HubSpot that is growing 30% year over year, it’s essential to be able to make informed business decisions around what markets to address in the future, where to open the next office, or whether to invest in new versus existing customers. As the company expanded rapidly in 2019 to $500 million+ in revenue and 2,500+ employees, finance was always trying to keep up with the pace of change and growth in the business. Ad hoc forecasting and manual data entry left too much room for potential forecasting error and meant precious time was wasted consolidating and reviewing spreadsheets rather than analyzing data.

Today, thanks to the Adaptive Insights Business Planning Cloud, the finance organization has more flexibility to support HubSpot’s rapid expansion. And that means there’s not only more accurate data available for decision-making, but also more time to offer high-value analysis that drives better business decisions.