Ad:tech Tokyo 2022: The future of Commerce Media | Megan Clarken’s Keynote

Описание: Why is commerce media the next wave of digital advertising? Criteo’s CEO, Megan Clarken, delivers a keynote presentation at ad:tech Tokyo’s 2022 conference on the future of commerce media and why it’s the next wave of digital advertising.

As marketers look towards the next era of advertising without third-party signals, they need durable first-party data to maintain addressability and provide relevant and useful experiences for consumers.

In this video, Megan shares how commerce media provides future-proofed digital advertising where commerce audiences are shopping and buying to generate performance-based outcomes.

#AdTech #CommerceMedia #DigitalAdvertising

Learn more about commerce media: https://bit.ly/3MAa5SL

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