Boosting Ancillary Revenue through Digital Guest Engagement

Описание: In the competitive landscape of attractions, including zoos, wildlife and safari park experiences, the need to diversify and optimise revenue streams has never been more critical. Ancillary revenue, income generated beyond ticket sales, is a vital component of a successful commercial strategy. For the industry, the path to maximising this revenue increasingly lies in leveraging the power of digital engagement. In this episode of n-gaged we take a look at a strategic approach to digital transformation, showcasing how zoos and wildlife parks can create a seamless and immersive guest journey that not only enhances the guest experience but also drives significant revenue growth.