Retail Control Tower ep1: Parcel carrier strategy feat Tanner Morley (HelloFresh)

Описание: Welcome to the inaugural episode of the Retail Control Tower podcast, where ShipScience CEO Anthony Robinson goes deep on the topics enterprise shippers actually wrestle with — but rarely talk about publicly.
In this conversation, Anthony is joined by Tanner Morley, who manages final mile parcel delivery for HelloFresh across a diversified carrier mix. With 25 years in logistics spanning warehousing, rail, intermodal, and parcel, Tanner brings a sharp perspective on what it takes to deliver perishables reliably at enterprise scale.
They dig into:

How to think about carrier portfolio design and the real tradeoffs of diversification
When (and how) to add an incremental carrier to your mix
Capacity planning, peak season strategy, and why surprises hurt your carrier partners
The true cost of a late or undelivered box — and why short-term shipping cost is rarely the full picture
National carriers vs. regionals vs. asset-light networks
Building a carrier scorecard and using feedback as a two-way street
Why the next frontier of final mile innovation is closer than you think

A must-listen for enterprise logistics leaders, ops teams, and anyone navigating multi-carrier strategy.