Zero-Click Search Strategy: B2B Content Visibility When 60% of Searches Don't Click

Описание: Nearly 60% of Google searches now end without a click to any website. Is your B2B content strategy ready?

Traditional traffic metrics are failing B2B marketers. Your content appears in search results, AI overviews, and featured snippets, but your analytics show zero visits. This doesn't mean your content isn't working. It means the rules have changed.

In this video, we explore how smart B2B brands are adapting with a "search everywhere" strategy, delivering value wherever audiences discover information.

Key topics covered:
Why zero-click searches are reshaping B2B content discovery
The gap between search visibility and website traffic
Featured snippet optimisation for B2B brands
Building authoritative content clusters
Maintaining influence across all discovery contexts

Forward-thinking companies are maintaining influence and shortening sales cycles, even as traditional traffic declines. The question isn't whether to adapt, it's how quickly you can implement these changes.

Contentifai helps B2B brands adapt content strategies for the zero-click world: visibility beyond traffic.

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