What Is The Binge Factor And What Makes A Bingeable Podcast

Описание: Podcasts come in multiple forms, in many shapes, sizes, lengths, and talk about a myriad of subject matters, but at the end of the day, the podcasts that survive and continue to grow are the bingeable podcasts. A bingeable podcast is a podcast that an audience won't want to drop or start listening to, ensuring its long-term longevity as well as opportunities to monetize the content. Tracy Hazzard discusses the so-called "binge factor" and why bingeability is an important metric in determining the ongoing success of any podcast. If you want to begin the process of setting up a new podcast, you can't miss this important topic.

Different Reasons People Start Shows
What are the different reasons people are starting up shows? What are the problems that they’re having as they’re starting them up? What is the authority value to having a podcast show? These are the things that I’m trying to bring you every single week. I’ve decided to shift the show from the Center of Influence to The Binge Factor. The reason I’ve done that is because I found that my unique gift to the world is being able to identify that bingeable factor, the thing that makes people come back again and again, listen again and again, buy something again and again. This is not this random gift that dropped out of the sky to me. This is something I’ve been working on for almost 30 years in my career. This is a personal part of how I look at the world, how I’ve developed my skillset and my career.

For those of you who don’t know, I started out in the mass market consumer retail world. I have a design degree from Rhode Island School of Design. I helped work on the Aeron chair, that amazing chair that’s been selling for 25 years from Herman Miller. I understand what it takes to design and create a product that sells again and again. Tom Hazzard, my partner and my husband, he sometimes will be here. He usually doesn’t do The Binge Factor. He does more of the Feed Your Brand side, which are more on the technical side of podcasting and the marketing tactic side of things. He and I designed together for over 25 years. Our flagship product is an office chair that is sold at Costco and it’s been in Costco for years.

That doesn’t usually happen. A product, if it does well, might last 1 to 2 years maximum and then they replace it out. We’ve changed the model slightly, but it’s been in Costco for years and it does about $20 million a year. That is a platinum record and I’m proud of what we’ve done there. We’ve done things like accessories that go in your kitchen and juvenile products, baby products, textiles. I have designed a lot of textiles in my career. All of those things, the key to it is that when I look at that open space, when you look at the space of competitiveness, whether it’s looking at the field of podcasts that are out on the market or all of the products on a shelf somewhere, my gift is to be able to start to identify the potential open areas.

What I do is I look at the strategy. I look at how people shop. I look at how people listen, how people behave when they’re consuming content. I look at all of that and I say, “How can we create something where the open space in the market and what people want start to connect together?” When we hit on that, we hit on something that can’t miss. We hit in competitive proof territory, to be honest with you, where the other people can’t create that mix because you’ve done it so intentionally. Sometimes we stumble across these things and it’s unintentional. Like I said, there’s going to be podcasters out there who didn’t know they were doing this on purpose, but it was an instinct. It was a gut reaction that they took to how they were doing something or to how they show up in the world. That created that bingeable factor for them.

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