Evaluate international marketing opportunities

Описание: This course describes the skills and knowledge required to evaluate the international environment, identify market factors and risks, and to assess viability of international marketing opportunities.

It applies to experienced individuals who use specialised knowledge to evaluate the international business environment in preparation for entering an international or export market for the first time, or to identify new marketing opportunities in markets in which their organisation already has a presence.

To complete the course requirements safely and effectively, the individual must:
outline relevant international standards, policies and guidelines, including those covering:
environmental matters,
human rights,
labour relations,
packaging,
risk management,
electronic commerce,
identify and explain key provisions of relevant legislation and codes of practice affecting aspects of marketing operations,
explain the role of the Organisation for Economic Co-operation and Development (OECD).
Identify and describe key features of the country or countries being considered for market entry or penetration, including:
cross-cultural communication and negotiation styles,
global and country specific economic, social and industry directions, trends, practices and techniques.
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