Who Controls the AI Narrative? Trust, Risk & What Communicators Must Do in 2026

Описание: Artificial intelligence is dominating headlines and boardroom agendas — but is
it really a story of hype, hope, or harm?

In this webinar (originally aired May 5, 2026), CARMA's global panel unpacks
findings from their landmark report Perceptions of AI: Hype, Hope or Harm? —
combining analysis of 12,000 media articles across 37 markets with survey data
from 6,300 respondents across 19 markets worldwide.

The result: a data-driven picture of where AI media narratives and public
sentiment align, where they diverge, and what that means for communicators.

🔍 WHAT YOU'LL LEARN:
→ The dominant AI media narratives — and the quieter ones gaining traction
→ Why opportunities are seen as more transformational, and risks as riskier, over time
→ The emotional gap between what media assumes people feel and what they actually feel
→ Who the public holds responsible for the direction of AI — and how that's shifting
→ What genuinely builds trust in AI (hint: it's not what media talks about most)
→ Regional perspectives from Europe, APAC, and MENA
→ What communicators need to do differently right now

📊 BASED ON REAL DATA:
12,000 media articles analysed across 500 top-tier outlets in 37 markets
6,300 respondents surveyed across 19 markets globally
Full-year 2025 media analysis with H1 vs H2 trend tracking
Perspectives from CARMA experts in London, Australia & the UAE

🌍 REGIONAL HIGHLIGHTS:
APAC — India, China & South Korea strongly pro-AI; Japan more cautious,
demanding governance guardrails before adoption
MENA — Saudi Arabia among the most excited globally (52% positive vs 13%
fearful); UAE already using AI to write and amend legislation
WEST — Europe focused on regulation and ethics; the US increasingly
emotional and polarised around power, control and societal impact

⏱️ TIMESTAMPS:
00:00 — Introduction & Global Panel Overview
03:24 — Chapter 1: AI Media Narrative Trends — Where the Story Is Shifting
09:59 — The Voices Shaping AI Coverage (CEOs dominate 43% of all commentary)
12:00 — Chapter 2: The Risk & Opportunity Divide
13:32 — Coverage vs. Sentiment: The Trust Gap Explained
18:51 — Chapter 3: Public Emotional Response vs. Media Emotional Signals
21:50 — Chapter 4: Trust, Governance & Responsibility — Who's Accountable?
22:01 — Risk, Accountability & What's Driving Public Concern
26:17 — Chapter 5: Business Confidence & AI Investment Signals
29:30 — Panel: What Does This Mean for Communicators?
30:08 — Regional Perspectives: APAC (Carly Saks, Chief Insights Officer)
33:14 — Regional Perspectives: MENA (Maria Talakina, Insights Director)
36:38 — Regional Perspectives: Europe & US (Jennifer Sanchez, Insights Director)
40:02 — How CEOs Are Shaping the AI Narrative — and the Risks Ahead
43:18 — 2026 Predictions: How AI Perception Will Shift
50:06 — What Communicators Need to Do Now
54:48 — Q&A: Sector Deep Dives, LLM Analysis & GEO Strategy
01:00:04 — Closing Remarks

🌍 ABOUT CARMA:
CARMA is a global media intelligence and insight company helping organisations
understand and manage their reputation. With experts on the ground in 43 countries
across 5 continents, CARMA delivers data-driven insight to the world's leading
communicators.

📄 Download the full report — Perceptions of AI: Hype, Hope or Harm?
🔗 Learn more: https://carma.com

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