Microsoft Dynamics Case Study - British Medical Association (BMA)
Автор: Kelvin
Загружено: 2019-10-29
Просмотров: 152
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Customer centricity with Microsoft Dynamics: putting theory into practice
British Medical Association (BMA) leverages Microsoft Dynamics CRM as their member centricity technology platform. “For us at the BMA, creating a member-centric organisation means rescuing member data fragments, personalising the member-care journey, democratise member insights, linking employee culture to member outcomes and facilitating direct interaction with members. The opportunities in transforming member experience – more loyal members, more engaged employees – are numerous. Dynamics CRM tool gives us a unified single-view of the member, integrated solution, insightful real-time reporting and seamless Outlook integration so we are in a better position to serve the ever-increasing demands of our members”, Kelvin Cheema, BMA Group IT Programme Director.
Treasurer, Dr Andrew Dearden
CEO, Keith Ward
CFO, Patrick Murphy
CIO, Shan Shanthakumar
Group IT Programme Director, Kelvin Cheema
Microsoft Executive Sponsor, Nicola Hodson
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