How to Optimize Google Ads Search Campaign the Right Way

Описание: Google Ads is a tool that is designed to help you reach new customers, raise your profile, and start seeing the results that really matter to your business. But, this doesn't mean that it is a set it and forget it. In order to make the most out of it, we need to learn how to optimize our campaigns.

If your Ads Campaign is set and optimized the right way, your ad can appear to more relevant customers at the very moment they are looking for products or services like yours, increasing the possibility of these customers coming to your website.

In today’s video our Google Ads expert, Ilana, is going to take us through a Google Ads Live Campaign, showing us how to analyze and optimize them the right way.

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OUTLINE:

00:00 - Introduction
00:27 - Cost Per Conversion (CPC)
01:45 - Search Term Report
02:51 - Negative Keywords
04:06 - Keyword Match Type
04:46 - Ad Click Through Rate (CTR)
05:33 - Quality Score
07:06 - Below First Page Bid
08:44 - Automated Bidding
09:57 - More Tracking Information