Target Top-Performing Products in Promotions! New Google Merchant Center Feature

Описание: Hello everyone, Emmanuel here from FeedArmy 👋
In today's video, I'm covering a brand-new feature for Google Merchant Center Promotions that lets you target your top-performing products, a fantastic addition for advertisers looking to maximize returns during key shopping periods like Black Friday or Cyber Monday.

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Previously, we could target promotions by categories, product types, brands, or even platform placements such as Google Wallet. But now, there's an exciting new option that allows you to focus your offers on top-performing items directly inside the promotions setup flow.

In this video, I'll walk you through:
✅ How to access the new targeting option in Google Merchant Center
✅ The difference between targeting all products vs. specific or top-performing ones
✅ How to use filters such as product category, brand, and performance metrics (like clicks)
✅ When and why you might use this, and when you might want to stick with full-store promotions

💡 Pro tip: Even though your promotion must be valid for all products on your site for Google's validation checks, you can now choose to apply it only to select products in Merchant Center. Perfect for squeezing more performance out of your best sellers.

🔍 I'll also share my thoughts on how Google defines "top-performing," as it doesn't always align perfectly with what we see in our metrics, and I'd love to hear your feedback too.

👇 Drop a comment below if you’ve tested this feature or plan to use it this shopping season.
Would you rather run promotions only for your best sellers, or include everything in your catalog?