Ep 374 - Brand-boozled

Описание: Being brand-boozled”happens when trust, loyalty, and transparency get misaligned in your professional relationships with skin care brands. In this episode of ASCP Esty Talk, Maggie and Ella break down how to spot the quiet shifts in brands, protect your backbar and business, and turn industry changes into opportunities to grow your authority and client trust.

ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk

Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.

About Ella Cressman:

Ella Cressman is a licensed esthetician, certified organic formulator, business owner, ingredient junkie, and esthetic cheerleader! As an educator, she enjoys empowering other estheticians and industry professionals to understand skin care from an ingredient standpoint rather than a product-specific view.

In addition to running a skin care practice, Cressman founded a comprehensive consulting group, the HHP Collective, and has consulted for several successful skin care brands.



Connect with Ella Cressman:

Website: www.hhpcollective.com

LinkedIn: linkedin.com/in/ella-cressman-62aa46a



About Maggie Staszcuk:

Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years’ experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.



Connect with Maggie Staszcuk:

P: 800.789.0411 EXT 1636

E: [email protected]



About our Sponsors:



Comfort Zone – The Italian, multi-awarded science-led, longevity-focused skincare trusted by professionals worldwide. Founded by Dr Bollati, a pharmacist, and powered by over 60 in-house chemists and skin care experts. Clinically tested formulations blend clinical precision, regenerative botanicals, and biotechnology research to transform skin with intention. Part of The Davines Group, certified B Corp since 2016.



Website: https://us.comfortzoneskin.com/



Instagram:   / comfortzoneskin_official  



Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services.

Website: www.massageenvy.com/careers/career-areas/esthetician

Facebook: @MassageEnvyCareers

LinkedIn: @MassageEnvy



Savvy Certification offers the CIDESCO-endorsed CPD program & advanced courses in sugaring hair removal—a sensitive-skin approved, low-overhead service that delivers smoother, longer-lasting results for clients. Estheticians or Esthi-students can earn an industry-recognized sugaring credential and Practitioner Badge, while gaining official inclusion in a registry of verified practitioners. With lifetime access to tutorial videos, editable marketing kits, and customizable client forms, practitioners gain essential tools to quickly launch and grow their new service with ease. Train with confidence, fully online or in-person with a verified education partner.

Website: https://www.savvycertification.com/

Instagram:   / savvycertification  

Facebook: https://www.facebook.com/profile.php?...

LinkedIn:   / savvy-certification  



TiZO Mineral Sunscreens set the standard for aesthetic elegance with tinted and non-tinted formulas for use on virtually all skin types and tones. Our name reflects our commitment: TIZO = Titanium dioxide + Zinc Oxides. All TiZO products are reef-friendly and 100% free of chemical sunscreens, dyes, fragrances, gluten, phthalates, and parabens.  TiZO Photoceutical Skincare is the perfect partner to our sunscreens in the fight against photoaging. These silky, elegant products address tone, texture and hydration while helping to prevent further damage. From our flagship TiZO3...