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How Comscore Expands Cross-Platform Campaign Measurement: Audio, Social, and the New CCR
Автор: Echo Sphere
Загружено: 2025-12-15
Просмотров: 1
Описание: Discover how Comscore is expanding Cross-Platform Campaign Results (formerly CCR) to include streaming audio and expanded social reporting with campaign-level metrics from Facebook, Instagram, and Audience Network. Learn what this means for planning, activation, and measurement across TV, CTV, digital, social, and audio—and how deduplicated cross-platform insights can help you optimize spend and prove ROI across all screens where your audience spends time.
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