Use live video marketing to improve your conversion rate

Описание: Learn how to increase brand awareness and audience engagement with live video marketing.➜
https://www.directimages.com/in-sites...

Live streaming video is here to stay. If you aren’t using video streaming, perhaps you have seen some of the recent live video campaigns happening across the internet.

You have an opportunity to leverage growth with live streaming video campaigns. This episode of the In-Sites Video Series will help you identify, develop, distribute, and analyze live video marketing campaigns for your business.

The reason live video should be on your radar is because it has become a widespread commodity. So much so that everyday people can publicly live stream about whatever is going on in their day, to their followers as well as the larger social communities.
Live streaming video creates a more personal interaction with your brand. Live video can be used to not only increase your brand awareness but also to increase audience engagement in real time. How about this little tidbit, Data from the initial launch of Facebook live video reported that people were ten times more likely to engage with live video than the video on demand counterpart.

One of the benefits of live streaming is its ability to build new and existing relationships. A live video that is hosted on a social channel automatically posts your broadcasts publicly. You can publish social media posts to notify your audience—allowing them to know you are live as well. This will allow them to have the opportunity to share your link with others.

Be sure to take note of the engagement between each of your video and distribution channels so you can analyze the difference, and compare the data to maximize your marketing budget. Gain insight and develop content that will educate and resonate with your audience.

Knowing your audience is essential regardless of your social media platform. So be sure that you are reaching your audience during the times they are online. Create eye-catching headlines that appeal to the content your audience wants and looks for in your brand.

Lack of trust is a huge problem that brands face when trying to market to customers over the Internet. A great way to combat that is with live streaming video. Live video inherently is a more transparent way of connecting with your audience.

Launching a new product? Why not use Facebook Live to stream an unveiling of a new product or demonstrate it with how-to live session or mini-interviews with the product team.

You can host a live stream to discuss the history behind your brand. Maybe you have a funny or passionate story behind the scenes of your brand. Let your audience hear it directly from you. Customers will be more likely to embrace your brand if they can see your passion behind it.

Need a more engaging way to gather feedback and testimonials from your customers? Try hosting a live streaming video Q&A with your audience or host a live stream where customers, both old and new, can share their experiences with your brand—where your returning visitors and leads hear all the great things your brand has to offer.

Live video is a fun medium to experiment with while growing your brand at the same time. Hosting live giveaways or creating exclusive content for your audience really makes them feel special, convincing them that you have a genuine desire to serve them, not just a desire to sell to them.

So, during your next strategy meeting, think about the benefits of live streaming video campaigns in relation to your overall marketing and business goals. Don’t let your company fall behind in the power curve.

Instead, start producing some of your content in real time with the compelling and engaging power of live video.

If you are uncertain about live video or have questions about how to incorporate or implement a live video campaign, leave a note in the comments below, shoot us an email with your questions to [email protected] or request a free consultation with us.

Direct Images Interactive is an inbound marketing agency specializing in high-impact video production and online graphic design.

We make you look good.
https://www.directimages.com/

Direct Images Interactive
1933 Davis Street, Suite 308
San Leandro, CA 94577
(510) 613-8299