How Shakey Graves Built a Lasting Music Career Before TikTok Existed | The Music Blueprint Ep. 5

Описание: Going viral can change everything overnight. But what happens the morning after?
In the fifth and final episode of The Music Blueprint, SXSW's 5-part docuseries for independent artists and music industry professionals, we sit down with indie legend Shakey Graves, an artist who has been navigating the music business longer than TikTok has existed, to find out what it actually takes to build a sustainable, long-term career as an independent artist. This isn't about the algorithm. It's not about the lucky break. It's about what you do every single day to make your own luck, regardless of what the industry decides to do next.

Chapters:
0:00 – Introduction
1:00 – Who is Shakey Graves?
2:00 – What it means to make your own luck
3:30 – Why longevity matters more than virality
5:00 – How to build a sustainable independent music career
6:30 – Staying true to your craft when trends come and go
8:00 – Advice for independent artists playing the long game
9:30 – Final takeaways

Whether you're an independent musician or a music industry professional, every episode is designed to give you something real and actionable you can make your own.

Watch the Full Series:
Ep. 1 – Kaash Paige: Building Fandom Online
Ep. 2 – The Sophs: Breaking Through Offline
Ep. 3 – DJ_DAVE: Staying Human in the Age of AI
Ep. 4 – Fancy Hagood: Monetizing with Merch
Ep. 5 – Shakey Graves: Making Your Own Luck

Special thanks to our host Poppy Reid and contributors Kira Karlstrom and Kayvan Daragheh.

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